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Viac informácií o knihe Effectiveness of Social Marketing and Behaviour Change

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Anotácia knihy

Social marketing is the systematic application of marketing to achieve changed behavioral goals for a social good among the high risk population. In India the community of truckers is vulnerable to HIV/AIDS due to higher prevalence of risky sexual behaviour, which results from a variety of social and economic factors as well as their work patterns. Reportedly, close to 36% of truckers are clients of sex workers and 25-30% of clients appear to be truckers.Measuring the effectiveness of social marketing the effective factors were measured and reflected among selected mass medias through this book Effectiveness of social marketing & Behavioural change . This will help the policy makers, implementer working on this field to develop strategies for preventing HIV/AIDS.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Effectiveness of Social Marketing and Behaviour Change
• Podnázov: A study on behaviour tracking among long distance truckers of Orissa
• Autor: Prasanta Parida
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 260
• EAN: 9783639701210
• ISBN: 3639701216
• ID: 07044982
• Nakladateľ: Scholars' Press
• Hmotnosť: 386 g
• Rozmery: 229 × 152 × 15 mm
• Dátum vydania: 21. October 2013

Obľúbené z iného súdka

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