Kód: 06727596
Evolution of Integrated Marketing Communications
Autor Don Schultz, Charles H. Patti, Philip J. Kitchen
This text reviews, updates and enhances the basic concepts surrounding the academic theory and practice of integrated marketing communication (IMC).
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 136
Nakladateľ: Taylor & Francis Ltd, 2014
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Anotácia knihy
This text reviews, updates and enhances the basic concepts surrounding the academic theory and practice of integrated marketing communication (IMC).
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
89.41 €
- Celý názov: Evolution of Integrated Marketing Communications
- Autor: Don Schultz, Charles H. Patti, Philip J. Kitchen
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 136
- EAN: 9781138008946
- ISBN: 9781138008946
- ID: 06727596
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 270 g
- Rozmery: 246 × 174 × 8 mm
- Dátum vydania: 04. July 2014
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