Future of Relationship Marketing / Najlacnejšie knihy
Future of Relationship Marketing

Code: 06741702

Future of Relationship Marketing

Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-import ... more

217.18


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Book synopsis

Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and professionals in customer relationship marketing.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

217.18

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