Code: 06741702
Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-import ... more
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Presents proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham). This book provides insights into the behaviours and dynamic strategies needed to maximize a positive relationship with the all-important customer. It is useful for researchers, educators, students, and professionals in customer relationship marketing.
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
217.18 €
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