Kód: 06754132
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies ... celý popis
Nákupom získate 224 bodov
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
90.96 €
Osobný odber Bratislava a 2642 dalších
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