Kód: 06701105
Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also ... celý popis
Nákupom získate 154 bodov
Explores various interdependent aspects of the interlingual and intercultural transfer of an advertising message. This title includes a critique of the Western-based approach to advertising in the context of the Far East. It also offers strategies for repackaging France as a tourist destination.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
62.57 €
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