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Viac informácií o knihe Marketing Communications and Brand Development in Emerging Economies Volume I

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 623 bodov

Anotácia knihy

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business. 

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing Communications and Brand Development in Emerging Economies Volume I
• Podnázov: Contemporary and Future Perspectives
• Autor: Ogechi Adeola, Robert E. Hinson, A M Sakkthivel
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 311
• EAN: 9783030886806
• ID: 43224938
• Nakladateľ: Springer, Berlin
• Rozmery: 210 × 148 mm
• Dátum vydania: 19. May 2023

Obľúbené z iného súdka

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