Kód: 06704712
Marketing Discourse
Autor Markus Fellesson
Exploring marketing discourse, this title is an important contribution to the growing literature on critical marketing, helping readers to connect the previously dis-connected intellectual approaches to marketing. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 208
Nakladateľ: Taylor & Francis Ltd, 2012
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Anotácia knihy
Exploring marketing discourse, this title is an important contribution to the growing literature on critical marketing, helping readers to connect the previously dis-connected intellectual approaches to marketing.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
18.42 €
- Celý názov: Marketing Discourse
- Autor: Markus Fellesson
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 208
- EAN: 9780415541671
- ISBN: 9780415541671
- ID: 06704712
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 380 g
- Rozmery: 234 × 156 mm
- Dátum vydania: 15. May 2012
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