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Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. * Updated statistics, tools, and recommendations * Details about the latest changes from Google, Bing, and the overall search landscape * Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" * Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing in the Age of Google
• Autor: Vanessa Fox
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 272
• EAN: 9781118231937
• ISBN: 1118231937
• ID: 04462365
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 340 g
• Rozmery: 226 × 157 × 19 mm
• Dátum vydania: 27. April 2012

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