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Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV channels during a commercial break trying to escape the information flood with only one thought in mind: Help, commercials! ? As Ty Montague claims, advertising is the business of interrupting what people are interested in with a commercial message about something they are not interested in. And this is true today s consumer is bored to death by all the conventional publicity messages he is exposed to in his everyday life. What is more, advertising nowadays is increasingly perceived as a burden which forces consumers to try to avoid it as much as possible. Because individuals are continually faced with the well-known marketing tools, their activating and persuasive impacts start to decrease and lead to wear-out effects. This trend presents marketers with an uneasy challenge - they have to fight with their competitors and win the consumer s attention without being intrusive. This, however, might turn out to be a difficult task because it involves a high advertising budget.

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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing Outside the Box
• Autor: Katerina Zafirova
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 62
• EAN: 9783656693277
• ISBN: 3656693277
• ID: 05153604
• Nakladateľ: Grin Publishing
• Hmotnosť: 91 g
• Rozmery: 210 × 148 × 4 mm
• Dátum vydania: 17. July 2014

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