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Anotácia knihy

A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: New Publicity Kit
• Autor: Jeanette Smith
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 352
• EAN: 9780471080145
• ISBN: 0471080144
• ID: 04887396
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 794 g
• Rozmery: 275 × 208 × 20 mm
• Dátum vydania: 09. June 1995

Obľúbené z iného súdka

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