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Viac informácií o knihe Relationships and Networks in International Markets

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• Anotácia kniha
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Anotácia knihy

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Relationships and Networks in International Markets
• Autor: H. G. Gemunden, T. Ritter, A. Wlater
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 480
• EAN: 9780080430638
• ISBN: 0080430635
• ID: 04490600
• Nakladateľ: Emerald Publishing Limited
• Hmotnosť: 874 g
• Rozmery: 166 × 242 × 34 mm
• Dátum vydania: 12. March 1998

Obľúbené z iného súdka

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