Kód: 06261278
Science and Art of Branding
Autor Sandra E. Moriarty
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 558
Nakladateľ: Taylor & Francis Ltd, 2008
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Anotácia knihy
Presents an overview of the thinking about the development of brand strategy. This title approaches successful brand strategy from both the producer and consumer perspectives. It makes distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
306.76 €
- Celý názov: Science and Art of Branding
- Autor: Sandra E. Moriarty
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 558
- EAN: 9780765617903
- ISBN: 9780765617903
- ID: 06261278
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1314 g
- Rozmery: 180 × 260 × 38 mm
- Dátum vydania: 01. October 2008
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