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Viac informácií o knihe Secrets of Reaching Gen Y Consumers

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Anotácia knihy

Learn how to successfully market your product or services to the Generation Y consumer. Traditional marketing is dead. Advertisers are finding it harder and harder to reach consumers through the traditional media such as television, radio, and newsprint. The problem is that the new generation of consumer has become immune to many of the tactics marketeers have come to rely on. "The Secrets of Reaching Gen Y Consumers" is filled with practical, innovative, and easy-to-implement techniques for marketing your products and services to the younger generation, and shows businesses how to leverage the internet and social media to gain customers, and how to create a brand that Gen Y will be loyal to.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Secrets of Reaching Gen Y Consumers
• Autor: Aiden Livingston
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 176
• EAN: 9781770400344
• ID: 04842634
• Nakladateľ: Self-Counsel Press
• Hmotnosť: 295 g
• Rozmery: 248 × 210 × 5 mm
• Dátum vydania: May 2010

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