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Viac informácií o knihe Taking Ideas to Market

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This title presents a fast track route to successfully taking new ideas to market. It covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery. It features examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen. It includes a comprehensive resources guide.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Taking Ideas to Market
• Autor: Tim Jones, Simon Kirby, Anna Soisalo
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 118
• EAN: 9781841123141
• ISBN: 1841123145
• ID: 05094631
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 126 g
• Rozmery: 173 × 126 × 8 mm
• Dátum vydania: 10. January 2002

Obľúbené z iného súdka

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