Code: 04858865
1% Windfall
by Rafi Mohammed
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or ... more
- Language:
English - Binding: Hardback
- Number of pages: 256
Publisher: HarperCollins Publishers Inc, 2010
- More about this
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Book synopsis
How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
26.94 €
- Full title: 1% Windfall
- Subtitle: How Successful Companies Use Price to Profit and Grow
- Author: Rafi Mohammed
- Language: English
- Binding: Hardback
- Number of pages: 256
- EAN: 9780061684326
- ISBN: 0061684325
- ID: 04858865
- Publisher: HarperCollins Publishers Inc
- Weight: 412 g
- Dimensions: 238 × 162 × 23 mm
- Date of publishing: 01. April 2010
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