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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or ... celý popis
28.97 €
Bežne: 30.86 €
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How do executives and managers set the right price? Underpinned by research and real-life anecdotes, this title addresses this question, offering guidelines any company - whether a multi-national conglomerate, a small business, or even a non-profit can follow to create a comprehensive pricing strategy for any product and service.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
28.97 €
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