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Viac informácií o knihe Advances in National Brand and Private Label Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the papers address diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships. The main theme of the 2018 conference was "Building Strong Brands in the Digital Age".

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in National Brand and Private Label Marketing
• Podnázov: Fifth International Conference, 2018
• Autor: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 177
• EAN: 9783319920832
• ISBN: 3319920839
• ID: 19355500
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 316 g
• Rozmery: 155 × 234 × 15 mm
• Dátum vydania: 30. May 2018

Obľúbené z iného súdka

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