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Viac informácií o knihe Aerospace Marketing Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 685 bodov

Anotácia knihy

Aerospace Marketing Management is a marketing manual devoted to: §-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, §-the space sector: suppliers, integrators, and service providers. §It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: §-e-procurement for the purchase strategy, §-interactive communication with websites, §-e-ticketing for the airlines to reach final consumers. §

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Aerospace Marketing Management
• Podnázov: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
• Autor: Philippe Malaval, Christophe Bénaroya
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 536
• EAN: 9781461353775
• ISBN: 1461353777
• ID: 06796335
• Nakladateľ: Springer-Verlag New York Inc.
• Hmotnosť: 848 g
• Rozmery: 235 × 155 × 30 mm
• Dátum vydania: 13. October 2012

Obľúbené z iného súdka

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