Kód: 01663295
Brand Growth Barriers
Autor Ralph Krüger, Andreas Stumpf
This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 137
Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2013
- Viac informácií o knihe
71.25 €
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Anotácia knihy
This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
71.25 €
- Celý názov: Brand Growth Barriers
- Podnázov: Identify, Understand, and Overcome Them
- Autor: Ralph Krüger, Andreas Stumpf
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 137
- EAN: 9783642371073
- ISBN: 3642371078
- ID: 01663295
- Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnosť: 3554 g
- Rozmery: 235 × 155 × 9 mm
- Dátum vydania: 01. July 2013
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