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Viac informácií o knihe Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support. This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
• Autor: Duane E. Knapp
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 288
• EAN: 9780071494410
• ISBN: 9780071494410
• ID: 06504820
• Nakladateľ: McGraw-Hill Education - Europe
• Hmotnosť: 566 g
• Rozmery: 239 × 166 × 25 mm
• Dátum vydania: 16. April 2008

Obľúbené z iného súdka

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