Kód: 10033868
Brands and Branding
Autor Stephen Brown
Brands surround us every day of our lives, from Boots to Bieber. This fun, humorous introductory book helps readers to begin to make sense of brands, what they are, what they do, why and how, through theory made enjoyable and plen ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 296
Nakladateľ: SAGE Publications Ltd, 2016
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Anotácia knihy
Brands surround us every day of our lives, from Boots to Bieber. This fun, humorous introductory book helps readers to begin to make sense of brands, what they are, what they do, why and how, through theory made enjoyable and plenty of current examples.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
214.10 €
- Celý názov: Brands and Branding
- Autor: Stephen Brown
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 296
- EAN: 9781473919518
- ISBN: 9781473919518
- ID: 10033868
- Nakladateľ: SAGE Publications Ltd
- Hmotnosť: 676 g
- Rozmery: 178 × 249 × 21 mm
- Dátum vydania: 31. August 2016
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