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Viac informácií o knihe Conducting Research Surveys Via E-mail and the Web

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 60 bodov

Anotácia knihy

Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Conducting Research Surveys Via E-mail and the Web
• Autor: Matthias Schonlau, Ronald D. Fricker, Marc N. Elliott, Ronald D. Fricker Jr
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 112
• EAN: 9780833031105
• ISBN: 0833031104
• ID: 04941847
• Nakladateľ: RAND
• Hmotnosť: 245 g
• Rozmery: 228 × 172 × 10 mm
• Dátum vydania: 01. January 1999

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