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A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Controversies in Contemporary Advertising
• Autor: Kim B. Sheehan
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 336
• EAN: 9781452261072
• ISBN: 1452261075
• ID: 04803382
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 574 g
• Rozmery: 233 × 188 × 15 mm
• Dátum vydania: 17. September 2013

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