Kód: 03027924
Corporate Reputation and Competitiveness
Autor Rui Da Silva
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of c ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 288
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
89.90 €
- Celý názov: Corporate Reputation and Competitiveness
- Autor: Rui Da Silva
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 288
- EAN: 9781138861169
- ISBN: 9781138861169
- ID: 03027924
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 430 g
- Rozmery: 234 × 156 × 15 mm
- Dátum vydania: 09. February 2015
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