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Viac informácií o knihe Crisis Communication

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• Anotácia kniha
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Nákupom získate 2085 bodov

Anotácia knihy

Crisis communication is a rapidly evolving field which is producing an increasing amount of research globally. The study of crisis communication is of interest to scholars and researchers from across the board of disciplines; such as in public relations, corporate communication, organizational communication, health communication, rhetoric, marketing, and information sciences. Because communication is instrumental to all phases of a crisis, the term captures a broad range of aspects: pre-crisis, the crisis response, and post-crisis. For the first time, the most influential papers on this multidisciplinary and complex topic have been brought together in this 4-volume major work, which also includes an introductory chapter to the work, written by editor Timothy Coombs. Volume One: Origins of Crisis Communication Volume Two: Theory Development in Crisis Communication Volume Three: Crisis Communication Connects with Other Strategic Communication Fields Volume Four: Crisis Communication Evolves: Digital Channels, Globalization, and Critiques

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Crisis Communication
• Autor: Timothy Coombs
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 1536
• EAN: 9781446276075
• ISBN: 1446276074
• ID: 02061746
• Nakladateľ: SAGE Publications Ltd
• Hmotnosť: 2972 g
• Rozmery: 176 × 252 × 119 mm
• Dátum vydania: 12. December 2013

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