Mohlo by sa vám tiež páčiť

Viac informácií o knihe Digital Marketplaces Unleashed

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 324 bodov

Anotácia knihy

Digital Economy is on the verge of a new era: the age of Interconnectivity. The book outlines, how Digital Marketplaces arise as a manifestation of Digital Economy - knowledge and data are being traded. Business models become interdependent. Knowledge about customers' needs will discriminate between success and failure. Data Analytics and Business Intelligence have become fundamental techniques to support a company's direction. Further, in the age of Mobile Internet, channel variety demands diversification of activities. The customer has to be approached via several personalized channels catching him with the right offer at the right time. The authors show a pathway through the complexity of digital doings and dealings.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Digital Marketplaces Unleashed
• Autor: Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 935
• EAN: 9783662492741
• ISBN: 3662492741
• ID: 02879745
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 1967 g
• Rozmery: 240 × 168 × 45 mm
• Dátum vydania: 02. August 2017

Obľúbené z iného súdka

---

---

---