Kód: 06590387
Diversity in Advertising
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 472
Nakladateľ: Taylor & Francis Inc, 2004
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Anotácia knihy
Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
217.81 €
- Celý názov: Diversity in Advertising
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 472
- EAN: 9780805847949
- ISBN: 9780805847949
- ID: 06590387
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 866 g
- Rozmery: 160 × 236 × 33 mm
- Dátum vydania: 05. April 2004
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