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Viac informácií o knihe Entering Emerging Markets

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 175 bodov

Anotácia knihy

This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.§

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Entering Emerging Markets
• Podnázov: Motorola's Blueprint for Going Global
• Autor: G. Schoenborn
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 188
• EAN: 9783540317456
• ISBN: 3540317457
• ID: 05273834
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 1050 g
• Rozmery: 235 × 155 × 16 mm
• Dátum vydania: 03. March 2006

Obľúbené z iného súdka

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