Kód: 19698892
Experiential Marketing
Autor Batat, Wided (University of Lyon 2, France)
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 302
Nakladateľ: Taylor & Francis Ltd, 2019
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Anotácia knihy
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past an
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
218.41 €
- Celý názov: Experiential Marketing
- Autor: Batat, Wided (University of Lyon 2, France)
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 302
- EAN: 9781138293151
- ISBN: 9781138293151
- ID: 19698892
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 592 g
- Rozmery: 164 × 242 × 19 mm
- Dátum vydania: 22. January 2019
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