Kód: 04670695
From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
Autor Evan Morris
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration b ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 192
Nakladateľ: Simon & Schuster, 2004
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Anotácia knihy
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands have been compromis
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
16.67 €
- Celý názov: From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
- Autor: Evan Morris
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 192
- EAN: 9780743257978
- ISBN: 0743257979
- ID: 04670695
- Nakladateľ: Simon & Schuster
- Hmotnosť: 188 g
- Rozmery: 128 × 204 × 18 mm
- Dátum vydania: 09. November 2004
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