Kód: 12044003
From Chinese Brand Culture to Global Brands
Autor Wu Zhiyan, Janet Borgerson, J. Schroeder
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 219
Nakladateľ: Palgrave Macmillan, 2013
- Viac informácií o knihe
71.04 €
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Viac informácií o knihe From Chinese Brand Culture to Global Brands
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Anotácia knihy
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
71.04 €
- Celý názov: From Chinese Brand Culture to Global Brands
- Podnázov: Insights from aesthetics, fashion and history
- Autor: Wu Zhiyan, Janet Borgerson, J. Schroeder
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 219
- EAN: 9781349446636
- ID: 12044003
- Nakladateľ: Palgrave Macmillan
- Hmotnosť: 300 g
- Rozmery: 216 × 140 × 13 mm
- Dátum vydania: 01. January 2013
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