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Anotácia knihy

This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Fundamentals of Business-to-Business Marketing
• Podnázov: Mastering Business Markets
• Autor: Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 330
• EAN: 9783319124629
• ISBN: 3319124625
• ID: 07177357
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 648 g
• Rozmery: 166 × 248 × 24 mm
• Dátum vydania: 03. March 2015

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