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Viac informácií o knihe Future of Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This text is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. It provides a series of critical perspectives on marketing from senior authors around the world. The book is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Future of Marketing
• Podnázov: Critical 21st Century Perspectives
• Autor: Philip J. Kitchen
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 196
• EAN: 9780333992869
• ISBN: 0333992865
• ID: 04601189
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 395 g
• Rozmery: 216 × 140 × 17 mm
• Dátum vydania: 04. February 2003

Obľúbené z iného súdka

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