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Viac informácií o knihe Global marketing for US auto makers

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Sheffield, language: English, abstract: There was a tendency by the U.S auto makers to consolidate the organization of their companies to only suit the local markets and this was done by the differentiation of products to local markets and ended up even purchasing parts and materials from the local market without considering the external market. This paper seeks to examine the mistakes made by U.S auto makers, how they could adapt to global markets and the strategies they could apply.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Global marketing for US auto makers
• Autor: Angela Moore
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 16
• EAN: 9783656613336
• ISBN: 3656613338
• ID: 02577012
• Nakladateľ: Grin Publishing
• Hmotnosť: 45 g
• Rozmery: 254 × 178 × 1 mm
• Dátum vydania: 24. March 2014

Obľúbené z iného súdka

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