Kód: 06692245
Global Sport Marketing
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sp ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 194
Nakladateľ: Taylor & Francis Ltd, 2012
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Anotácia knihy
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
215.07 €
- Celý názov: Global Sport Marketing
- Podnázov: Contemporary Issues and Practice
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 194
- EAN: 9780415507202
- ISBN: 9780415507202
- ID: 06692245
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 472 g
- Rozmery: 162 × 231 × 18 mm
- Dátum vydania: 30. April 2012
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