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Nákupom získate 665 bodov

Anotácia knihy

Accessible and reader-friendly this handbook promotes the curent overarching business philosophy of customer//market focus by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling current trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. Top international researchers from both academia and practice have come together here to provide a broad range of ideas and applications.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Handbook of Marketing Research
• Podnázov: Uses, Misuses, and Future Advances
• Autor: Rajiv Grover, Marco Vriens
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 720
• EAN: 9781412909976
• ISBN: 141290997X
• ID: 04784801
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 1406 g
• Rozmery: 257 × 184 × 44 mm
• Dátum vydania: 17. August 2006

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