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Viac informácií o knihe How to Plan Advertising

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Anotácia knihy

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: How to Plan Advertising
• Autor: Alan Cooper
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780826457400
• ISBN: 0826457401
• ID: 04168059
• Nakladateľ: Cengage Learning EMEA
• Hmotnosť: 390 g
• Rozmery: 243 × 173 × 24 mm
• Dátum vydania: 31. May 2001

Obľúbené z iného súdka

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