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Viac informácií o knihe Intercultural Marketing and Communication

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 285 bodov

Anotácia knihy

We live in the world of mixed cultures, customs and values. New waves of different cultures change a balance of host population and often cause misunderstanding, phobia and anger. Culture evolved parallel to human brain development has its roots deep inside of our brain unconsciously influencing all our behaviors. In the light of the recent immigrant crisis affected almost all EU countries, literature focused on the nature of culture will contribute to better understanding of the cultural differences and decreasing of the phobias. Residential space is one of the most vulnerable to cultural changes aspects of the human life. This book will be interesting either for business or academic professionals working in marketing generally and in construction marketing particularly or for everybody willing to understand unconscious cultural influences in everyday life.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Intercultural Marketing and Communication
• Podnázov: An Implementation on Housing in Turkey, Czech Republic and Russia
• Autor: Ozdemir Maia
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 216
• EAN: 9783639769036
• ISBN: 3639769031
• ID: 09536107
• Nakladateľ: Scholars' Press
• Hmotnosť: 322 g
• Rozmery: 229 × 152 × 12 mm
• Dátum vydania: 10. August 2015

Obľúbené z iného súdka

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