Kód: 06743497
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communicatio ... celý popis
Nákupom získate 565 bodov
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
229.19 €
Osobný odber Bratislava a 2642 dalších
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