Kód: 01015284
The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how co ... celý popis
Nákupom získate 205 bodov
The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how consumers act, the book shows how understanding language processesimpacts on traditional branding principles.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
83.14 €
Osobný odber Bratislava a 2642 dalších
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