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Viac informácií o knihe Market Response Models

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Anotácia knihy

This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models.-discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives.This book is truly the foundation of market response modeling.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Market Response Models
• Podnázov: Econometric and Time Series Analysis
• Autor: Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 502
• EAN: 9781402073687
• ISBN: 1402073682
• ID: 01417937
• Nakladateľ: Springer-Verlag New York Inc.
• Hmotnosť: 782 g
• Rozmery: 233 × 156 × 28 mm
• Dátum vydania: 22. January 2003

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