Mohlo by sa vám tiež páčiť

Viac informácií o knihe Marketing and Finance - Creating Shareholder Value 2e

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 131 bodov

Anotácia knihy

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing and Finance - Creating Shareholder Value 2e
• Autor: Malcolm McDonald
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 280
• EAN: 9781119953388
• ISBN: 1119953383
• ID: 04437536
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 568 g
• Rozmery: 245 × 187 × 16 mm
• Dátum vydania: 23. August 2013

Obľúbené z iného súdka

---

---

---