Marketing Events as a Supportive Tool for Customer Loyalty / Najlacnejšie knihy
Marketing Events as a Supportive Tool for Customer Loyalty

Kód: 02437226

Marketing Events as a Supportive Tool for Customer Loyalty

Autor Gabriela Strauß

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), lang ... celý popis

96.87


Skladom u dodávateľa
Odosielame za 14 - 18 dní
Pridať medzi želanie

Mohlo by sa vám tiež páčiť

Darčekový poukaz: Radosť zaručená
  1. Darujte poukaz v ľubovoľnej hodnote, a my sa postaráme o zvyšok.
  2. Poukaz sa vzťahuje na všetky produkty v našej ponuke.
  3. Elektronický poukaz si vytlačíte z e-mailu a môžete ho ihneď darovať.
  4. Platnosť poukazu je 12 mesiacov od dátumu vystavenia.

Objednať darčekový poukazViac informácií

Viac informácií o knihe Marketing Events as a Supportive Tool for Customer Loyalty

Nákupom získate 239 bodov

Anotácia knihy

Diploma Thesis from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,8, Bochum University of Applied Sciences (Wirtschaft, Business in Europe), language: English, abstract: Inhaltsangabe:Abstract:§Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the requirements to develop new loyalty tools. Part three presents a definition and classification of marketing events as well as the inevitability of creating new ways of communication. Furthermore, it portrays international dimensions of marketing events, as well as a future outlook. Virtual events will be described as new approaches within the tool event marketing. Part four provides the findings of this project and analyses the connection between marketing events and customer loyalty. The report is finalised by a conclusion in part five.§Inhaltsverzeichnis:Table of Contents:§LIST OF FIGURES4§LIST OF APPENDICES5§ABSTRACT6§PART I: PREFACE9§1.1RESEARCH OBJECTIVES9§1.2REPORT STRUCTURE9§1.3METHODOLOGY10§1.3.1PART CUSTOMER LOYALTY12§1.3.2PART MARKETING EVENTS13§1.3.3PART CONCLUSIONS AND FINDINGS13§1.3.4LIMITATIONS OF RESEARCH15§PART II: CUSTOMER LOYALTY17§2.1CUSTOMER SATISFACTION AND CUSTOMER LOYALTY18§2.2REASONS TO CREATE CUSTOMER LOYALTY AND SYNERGY EFFECTS21§2.3LOYALTY-CREATING FACTORS24§2.4APPRAISAL OF THE LOYALTY TOOLS27§PART III: MARKETING EVENTS30§3.1DEFINITION30§3.2THE NECESSITY OF NEW WAYS IN COMMUNICATION36§3.3EVENTS AND THE CLASSICAL MARKETING COMMUNICATIONS MIX39§3.3.1MARKETING EVENTS AND ADVERTISING40§3.3.2MARKETING EVENTS AND PUBLIC RELATIONS41§3.3.3MARKETING EVENTS AND SPONSORSHIPS41§3.3.4THE INTEGRATED MARKETING COMMUNICATIONS MIX45§3.4REASONS AND OBJECTIVES FOR MARKETING EVENTS47§3.5INTERNATIONAL ASPECTS49§3.6PROSPECTS FOR THE FUTURE51§3.7VIRTUAL EVENTS53§PART IV: FINDINGS AND ANALYSIS55§4.1CUSTOMER LOYALTY55§4.2MARKETING EVENTS59§4.3MARKETING EVENTS AS A SUPPORTIVE TOOL FOR CUSTOMER LOYALTY62§PART V: CONCLUSION68§REFERENCES70§APPENDICES

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

96.87

Obľúbené z iného súdka



Osobný odber Bratislava a 2642 dalších

Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies


Môj účet: Prihlásiť sa
Všetky knihy sveta na jednom mieste. Navyše za skvelé ceny.

Nákupný košík ( prázdny )

Vyzdvihnutie v Zásielkovni
zadarmo nad 59,99 €.

Nachádzate sa: