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Viac informácií o knihe Marketing Library and Information Services II

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 541 bodov

Anotácia knihy

With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing Library and Information Services II
• Podnázov: A Global Outlook
• Autor: Dinesh K. Gupta, Christie Koontz, Angels Massisimo
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 423
• EAN: 9783110280869
• ISBN: 3110280868
• ID: 01446670
• Nakladateľ: De Gruyter
• Hmotnosť: 828 g
• Rozmery: 233 × 160 × 32 mm
• Dátum vydania: 18. June 2013

Obľúbené z iného súdka

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