Kód: 19117186
Marketing Manipulation: A Consumer's Survival Manual
Autor Kamins, Michael (Stony Brook Univ, Usa)
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from a ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 252
Nakladateľ: World Scientific Publishing Co Pte Ltd, 2018
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Anotácia knihy
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
113.41 €
- Celý názov: Marketing Manipulation: A Consumer's Survival Manual
- Autor: Kamins, Michael (Stony Brook Univ, Usa)
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 252
- EAN: 9789813234703
- ISBN: 9789813234703
- ID: 19117186
- Nakladateľ: World Scientific Publishing Co Pte Ltd
- Hmotnosť: 594 g
- Rozmery: 238 × 167 × 22 mm
- Dátum vydania: 01. October 2018
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