Kód: 04770590
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical exampl ... celý popis
Nákupom získate 319 bodov
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
127.30 €
Osobný odber Bratislava a 2642 dalších
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