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Viac informácií o knihe Media Management

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Media Management
• Podnázov: Leveraging Content for Profitable Growth
• Autor: Andrej Vizjak, Max J. Ringlstetter
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 186
• EAN: 9783540440055
• ISBN: 3540440054
• ID: 01564509
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 462 g
• Rozmery: 234 × 156 × 12 mm
• Dátum vydania: 10. December 2002

Obľúbené z iného súdka

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