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Viac informácií o knihe National Brands and Private Labels in Retailing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: National Brands and Private Labels in Retailing
• Podnázov: First International Symposium NB&PL, Barcelona, June 2014
• Autor: Irene Esteban-Millat, Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Juan Antonio Mondéjar-Jiménez
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9783319071930
• ISBN: 3319071939
• ID: 05266996
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 3168 g
• Rozmery: 235 × 155 × 12 mm
• Dátum vydania: 11. June 2014

Obľúbené z iného súdka

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