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Viac informácií o knihe Philosophy of Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection. Volume One : Historical and Philosophical Overview Volume Two: General Theory and the Realism versus Relativism Debates Volume Three: Alternative and Multiple Paradigms Volume Four: Rethinking Concepts Volume Five: Consumer Studies

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Philosophy of Marketing
• Autor: Mark Tadajewski
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 2032
• EAN: 9781446274910
• ISBN: 1446274918
• ID: 02061744
• Nakladateľ: SAGE Publications Ltd
• Hmotnosť: 3780 g
• Rozmery: 234 × 156 × 150 mm
• Dátum vydania: 10. December 2013

Obľúbené z iného súdka

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