Kód: 02100841
Scholarly Research Paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Karlshochschule International University (BWL - International Mark ... celý popis
Nákupom získate 107 bodov
Scholarly Research Paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,6, Karlshochschule International University (BWL - International Marketing Programme), course: BWL - International Marketing Programme, language: English, abstract: The investigation is focusing on the basic problem, if the brand placement in the movie Mission Impossible Ghost Protocol was a wise investment.Research question: Did the product placement in the latest "Mission Impossible" movie increase the purchase intention of BMW branded cars?Hypothesis: If the brand image and the image of the movie fit well then the purchase intention increases.Primary research: Questionnaire with application of the Semantic Differential
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
42.42 €
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
Nákupný košík ( prázdny )