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Viac informácií o knihe Qualitative Methods for Marketplace Research

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Anotácia knihy

This appealing text, written for students and marketing practitioners, provides a thorough introduction to qualitative methods in market research. All key topics are covered including the differences between quantitative and qualitative research, steps to take prior to conducting research, data collection techniques and tools, decoding and understanding collected data, and explaining research findings to someone else. Borrowing techniques from anthropology, sociology, psychology, and communication, the book presents specific examples to illustrate how these techniques are adapted for marketplace research. Studies conducted by renowned scholars and practitioners guide readers through all the nuances of qualitative methods needed to develop, execute and analyze state-of-the-art marketplace studies.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Qualitative Methods for Marketplace Research
• Autor: Shay Sayre
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 272
• EAN: 9780761922704
• ISBN: 0761922709
• ID: 04684263
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 370 g
• Rozmery: 228 × 152 × 14 mm
• Dátum vydania: 20. April 2001

Obľúbené z iného súdka

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